What is Website Content?
Content on a website is what you read, view, hear, and engage with on a website. Well-written, it attracts people in, informs them, and compels them to act—be it subscribe to your e-zine, download a whitepaper, or buy something. Repeat business is built through quality content that consistently appears over the long term.
Main Types of Website Content
Blog Articles
In-depth blog posts that opine, ask, or answer. Great for staking out your search engine territory as a thought leader.
Core Webpages
Permalink pages such as your home page, “About Us,” and descriptions of your services that define your brand and are not changed frequently.
Downloadable Guides
Books, whitepapers, and reports that extensively research a topic. Great for producing leads and showing your authority.
Interactive Resources
Templates or checklists or calculators which customers can apply directly to solve an issue.
Visual Assets
Images, videos, infographics, and charts that break down challenging topics into bite-sized, reader-friendly pieces.
Podcasts & Audio
Interview or in-depth podcasts—perfect for listeners who like to hear it on the go.
10 Strategies for Writing Compelling Website Content
Know Your Audience Inside and Out
Collect information on what your audience is concerned about, what’s keeping them up at night, and what they’re striving for. Make each piece of content speak to them and respond by addressing them directly.
Optimize for Readability
Readability is the hallmark of plain, uncomplicated language. To let it flourish: Limit sentences to 20 words or less. Place one thought in each paragraph.
- Use numbers or bullets for scannability.
- Use only the minimum amount of technical vocabulary unless your user base requires this.
- Use the active voice (i.e., “We built the feature,” not “We built the feature.”)
Flash Value Creation
Shorten your time to value (TTV) so users can find solutions they’re looking for with less delay. Ship quick launch introductions that generate buzz.
- Put key takeaways upfront.
Early, give little context and point users to more substantive content as needed. - Use descriptive headings and visual markers to easily locate them.
- Read your writing and eliminate anything that does not bear directly on your reader.
Show with Intuitive Images
Images, graphics, and video must be amplifying your message, not just dressing up your site. To do it successfully:
- Choose images that merely enhance your writing.
- Use real, in-brand photos rather than tired old stock photos.
- Use annotated screenshot steps for tutorials.
- Include alt text descriptions to make it accessible and SEO-friendly.
- Balance text with images—not too much information on the page.
Offer Helpful, Actionable Suggestions
Don’t guess. Tell readers precisely how to apply your suggestions. Actionable steps provide your readers with the confidence to apply what they learned right away.
Use Consistent Brand Voice
A consistent voice and tone across all the content creates familiarity and trust. Create a minimum brand-voice guide that controls your choice words, level of formality, and style do’s and don’t’s—particularly where there are numerous writers.
Eliminate Typos and Grammar Mistakes
Elegant writing is the pillar of your company. Quick proofreading by means of easy editors such as Google Docs or Word, and advanced editors (i.e., Grammarly, Hemingway) to tight readability and uncover hidden errors.
SEO-optimize
SEO-conscious copy performs better and gets more natural traffic. Core tactics are: Research keywords and insert your top keyword into title, headings, and content.
Use brief descriptive title tags and meta descriptions using your keyword.
- Use smart, clean URLs with your root keyword.
- Internally link related pages to lead visitors deeper into your site.
- Optimize and add keyword-rich alt text to images for quicker loading and visibility.
Offer Expert Opinion
Expert quote or comment brings credibility and timeliness to your content. Subject-matter expert interviews not only make your blog post richer but also meet Google’s E-E-A-T criteria.
Do and Share Original Research
Original case studies, surveys, or data sets provide your content with traction and will most likely be shared. Small nuggets from your own experiments or even simple polls can provide informative statistics that gain backlinks and social visibility.
A Stream of Good Quality Content
Creating high-quality content on a daily basis requires the best workflow and equipment. Semrush is an automation tool that takes work from finding best-impact keywords to creating first drafts and conducting on-page SEO optimization seamlessly so that you can focus on coming up with content that informs, inspires, and converts.
